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We are an ARCI non-profit social promotion association that has created a venue located within the Idroscalo park for its associates and ARCI members which, since its birth in 2005, has always stood out for its concerts and parties with nationally and internationally renowned artists.

The Magnolia Circle recognizes the following values: the promotion of sociality, mutualism, participation and the development of a sense of community, ensuring equal opportunities for men and women. Magnolia’s ultimate goal is also to promote the development of all those cultural, educational, and informational activities concerning the world of art in general and music specifically.

The Magnolia has one good fortune, that of being born in the middle of a park-the one that surrounds the Milanese people’s sea, the Idroscalo. Over the years, the values of environmental sustainability, of less impact on the world around us, have become central to Magnolia’s priorities.
We were born in 2005 and have come to almost eighteen years of projects, in chronological order because they are all equally important:

_In 2009, 100 photovoltaic panels were installed on the roof of the building in cooperation with the Metropolitan City, which were given to the Metropolitan City itself after 2013.
_Since 2011, plastic DOES NOT EXIST inside the Magnolia Circle, since, in agreement with other Lombard clubs and venues, the plastic cup has been replaced by the use of PLA: a bioplastic of natural origin, 100% compostable, obtained from transformation of corn sugars and other natural and biodegradable materials not derived from petroleum.
_In 2013, with the complicity of three important Milanese institutes (Bicocca University, Brera Academy, Milan Polytechnic) he launched the “MAGNOLIA SI FA IN TANTI” project for the structural redevelopment of the building and for the protection of energy consumption.
_Since February 2019 there are NO more straws inside the Circle, because we are trying to eliminate as much as possible the amount of waste deriving from disposable products.
_From March 2023, only during the winter season, PLA cups will no longer be used again to counter the production of single-use waste. PLA cups will be replaced by reusable polycarbonate cups.

Among our founding values there is one to which we are strongly linked: the promotion of an open and multicultural society, where diversity and interculturality are a resource.

Magnolia’s great strength is its identity, and Magnolia’s identity is to have not just one but a multitude of them. Reason why the walls of our park welcome clubbers who dream of a life in Berlin, old stoner and metal lovers, large companies of high school and college students who simply want to party. All of these faces have probably never met and never will meet, but they know that among the leaves of the Idroscalo, where there is music, all are welcome except homophobes, sexists, racists, and obnoxious people.

Music is certainly the fuel that keeps Magnolia going. But it’s good to get used to alternative energies as well: that’s why parallel projects have always sprung up alongside the music programming, such as Lo Strano Caso del Cinema at Magnolia, a review of arthouse and non-art-house films that have filled the eyes of some of our summer evenings; a food festival: All You Can Street Festival, in which we have tasted the best specialties from all over Italy; a day dedicated to the vegan world: Viva Las Vegan; stand-up comedy shows in collaboration with Aguilar, book presentations with We Reading and much more.

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